Utah-specific numbers were not broken out in a Mountain Travel Research Program survey of Western resort communities. But Park City Chamber/Bureau Executive Director Bill Malone, who reviews that survey regularly, said his community’s lodging establishments had double-digit occupancy growth over February 2010.
In the Rocky Mountain Lodging Report, average rates at resort establishments were down about $10 (from $245 to $235), reflecting the discounts offered to lure customers. Because more rooms were filled on a nightly basis, hoteliers saw a better performance in the category most important to them — revenue available per room, or Revpar. That figure climbed from $144 per room per night to $158. Salt Lake Tribune
