Tuesday, March 22, 2011

Utah resorts lead way to improved hotel showing

The Rocky Mountain Lodging Report survey showed that Utah mountain resorts filled 67 percent of their rooms, up from 59 percent a year earlier.

Utah-specific numbers were not broken out in a Mountain Travel Research Program survey of Western resort communities. But Park City Chamber/Bureau Executive Director Bill Malone, who reviews that survey regularly, said his community’s lodging establishments had double-digit occupancy growth over February 2010.

In the Rocky Mountain Lodging Report, average rates at resort establishments were down about $10 (from $245 to $235), reflecting the discounts offered to lure customers.

Because more rooms were filled on a nightly basis, hoteliers saw a better performance in the category most important to them — revenue available per room, or Revpar. That figure climbed from $144 per room per night to $158. Salt Lake Tribune