Friday, March 23, 2012

Status of Adobe’s Utah unit grows with online marketing push

As Adobe Systems Inc. makes a major push into the online marketing tools, its Utah operations take on a more important role, company officials said Wednesday.

Adobe officials announced a slate of new products and upgrades Wednesday at their annual Salt Lake City conference as they make digital marketing a bigger part of the business known mostly for its design and publishing software.

Adobe is made up of two divisions, with the digital marketing business anchored in Utah.

It is constructing a facility in Lehi in northern Utah County just off Interstate 15 and below the Cabela’s sporting goods store.

Brad Rencher, senior vice president and general manager of the company’s digital marketing business, said employees would be moving into the building in October or November. Salt Lake Tribune