Friday, May 25, 2012

Sundance Film Festival reports economic impact

It's been months since the last lathered-up studio execs and black-clad hipsters fled Park City in the aftermath of the 2012 Sundance Film Festival, which turns sleepy Park City into showbiz central each year in January. One of the most eagerly anticipated outputs of the festival, however, is just now enjoying its premiere screening (so to speak).

Last week the Bureau of Economic and Business Research at the David Eccles School of Business of the University of Utah issued its annual report assessing the festival's impact on Utah's economy. In 2012, the festival's fiscal footprint was a robust $80 million, up 2 percent over the tally from the 2011 festival.

The report, announced by the Sundance Institute, found that the festival supported more than 1,700 jobs in 2012, generated more than $69 million worth of media exposure, and brought more than 46,000 people to Utah, including 5,700 from countries outside the United States. Daily Herald/The Ticket