Friday, August 31, 2012

NBC to Broadcast Live from Aspen and Beaver Creek World Cup Events

The U.S. Ski Team and NBC Sports Network will air Audi FIS Alpine World Cup ski racing in the U.S. live as part of a pre-Sochi broadcast schedule announced by the network and the U.S. Ski and Snowboard Association.

The live coverage will feature Olympic champions Lindsey Vonn and Julia Mancuso from the Nature Valley Aspen Winternational Thanksgiving weekend along with fellow Olympic gold medalists Ted Ligety and Bode Miller at the Audi Birds of Prey World Cup in Beaver Creek, CO a week later. It’s part of an extensive coverage package between NBC and the U.S. Ski and Snowboard Association including 11 hours on NBC and 22 on NBC Sports Network.

U.S. Ski Team and NBC Sports Network partnering on first-ever U.S. live TV broadcasts of alpine ski racing with Audi FIS Alpine World Cup events in Aspen and Beaver Crreek, CO.

The broadcast initiative is part of a concerted effort by the USSA under new Chief Marketing Officer Mike Jaquet to grow the public awareness of its sports through television and digital distribution.

The broadcast schedule features the most same-day and same-weekend coverage ever, including two live programs from the Audi FIS World Cup. Utah Skier