Monday, August 13, 2012

Summer serving high visitor numbers in Park City

Park City's resorts are taking in a strong summer season this year. While winter may have left something to be desired in the way of snowfall, summer visitor numbers are up at all three resorts. 

Summer months have always been important, said Coleen Reardon, the Deer Valley Director of Marketing, but that importance is rapidly growing. 

Summer months at the resorts have been on a steady path of growth since the economic downturn in 2008, but with the warm weather and dry conditions, visitors from the Wasatch Front and surrounding states have flocked into town. 

Mountain biking has been a longstanding part of the resorts' summer business, with Deer Valley adding mountain biking 20 years ago, but adding Ziplines, concert series and movie nights has increased interest in the summer months. Park Record