County officials hope that the three-story, 120,000-square-foot convention center will capture enough of the state's convention business when it opens in March 2012 to justify the public expense.
Joel Racker, chief executive of the Utah Valley Convention and Visitors Bureau, estimates that Utah County has missed out on $18 million over the past five years because the county didn't have facilities large enough to attract convention business of all types. The Deseret News