Thursday, June 10, 2010

Little Giant ladder maker heads back to infomercial market with new, innovative products

Hal Wing and his Little Giant Ladder Systems are believed to have re-invented the conventional stepladder. Now he's hoping a concerted infomercial marketing effort will help the company climb back on top of the ladder market.

Little Giant recently introduced eight new product lines, and the company has built a sound stage inside the Springville plant to produce 30-minute infomercials designed to boost ladder sales. They are hoping to recreate the infomercial-fueled success of the original Little Giant articulated ladder.

The first new infomercial touting the innovations in the new Select Step stepladder is scheduled to debut in August, and Wing said he is in the process of hiring 100 new employees to meet the anticipated demand for the new product. The Deseret News