Little Giant recently introduced eight new product lines, and the company has built a sound stage inside the Springville plant to produce 30-minute infomercials designed to boost ladder sales. They are hoping to recreate the infomercial-fueled success of the original Little Giant articulated ladder.
The first new infomercial touting the innovations in the new Select Step stepladder is scheduled to debut in August, and Wing said he is in the process of hiring 100 new employees to meet the anticipated demand for the new product. The Deseret News